There's no need to say how important a personal touch is in marketing. In e-commerce, personalization is all about

Customer loyalty is no longer the powerhouse that it once was. In the digital age, consumers expect top-notch customer s

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In the past, the consumption relationship was almost unilateral. The only interaction between brand and consumer happene

Nice inContact announced the findings of its study that explores the impact of generations Y and Z on customers' primari

After all, what can define whether a startup will succeed in a positive way or not? Well-developed solutions, connected

Branding is the management of a brand. All the work done with the goal of making your brand more known, more desired, mo

It may seem a little obvious, but one of a user's first initiatives when deciding to make an online purchase is to searc

The speed of change is only increasing and consumer and market behavior is already pointing new directions for 2020. To

In the ups and downs of the unstable process of economic expansion in the USA, the consumer may have been the only consi

Increasingly present in all sectors of the economy, innovations involving artificial intelligence are already familiar t

Convenience, good service and agility. These three factors will be decisive for the consumer's purchase decision in the

In consumer trends, the last mile is a term used to describe the final step of the product journey before it reaches the

Regarding the changes that we will see from now on in the area of ​​consumer relations, I can guarantee that expecta

The evolution of computational technology goes through technologies oriented to centralization and decentralization. Bet